A blogger at the School Library Journal has linked to the Bad Apple promotional video with following blurb:
So in other book trailer news, the grandson of Ernest Hemingway is
friends with the lead singer of The Donnas. Why am I telling you this?
Because in the great wide world of children’s literature it all comes
together into a perfect whole. Book trailer-wise anyway. Observe and
enjoy the latest trailer by Edward Hemingway for his upcoming picture
book about an apple and his best friend. And the music is by the
aforementioned Donna, Brett.
You can read the entire blog entry here.